Fragrance marketing is improving brand identities and increasing revenue in almost every industry. Comparably conservative industries like banks and financial industries are no exception. They are jumping on the signature fragrance world by adopting aroma, the latest borderline of branding and customer contact.
Hence, next time when walking into a bank or other financial institution make sure to take a deep breath by filling your nostrils with beautiful and soothing scents, as those send a powerful message by your favourite financial institutions.
Welcome to the world of olfactory branding, which is both intangible and efficient.
How to make the best out of it, choose the right fragrance that will represent your brand, and as a result boost your sales and improve customer satisfaction? This question requires a lot of research, science, and testing. The good news is that the industry of fragrance marketing already gives a lot of answers.
So, let’s review some important insights and best practices on the use of fragrance marketing in banks and financial situations to help your business grow.
Corporate Scenting Benefits
There are many advantages of using a corporate fragrance. Not only does the fragrance allow the brand to interact with consumers on a more personal, emotional level than conventional marketing, but it also leads to greater brand recognition based on the customer’s experience with the brand.
Fragrance marketing is becoming increasingly relevant for banks because they all sell the same products and the variations can be as small as 0.1 percent. Customers can also conveniently access information in the comparison table about prices and offers. As a result, a brand transition occurs.
In such a competitive industry as banking. Adding a fragrance representing your brand may help clients to relax or create a soothing atmosphere for those customers who find the banking experience stressful. Plus, studies already proved that scented environments improve customer loyalty and retention.
Note from Hyex: Leather and tobacco, rosemary and peppermint are two scents which can function well in banks. The former evokes luxury and confidence while the latter makes people feel more alert and sharp.
Other examples of fragrances used by banks and financial institution:
Dealing with one’s own or someone else’s money can be stressful, particularly if the numbers don’t turn out as anticipated. A clean, light and soothing fragrance can be created by combining citrus with lavender and a finishing note of vanilla.
Note that lavender is famous for its calming and balancing properties for the mind and the body. At the same time, tangerine, lemon, and lime have energizing and mood-lifting properties. Lime oil, on the other hand, can contribute to a feeling of cleanliness as well as a regeneration of both energy and spirit.
When it comes to scent aroma branding for banks the next effective fragrance can be lemongrass-sage. This new and clean fragrance would appeal to both male and female customers.
Generally speaking, lemongrass’ top notes have wonderful bursts of energy. At the same time, this fragrance is cleansing, energizing, and invigorating. Lemongrass is also well-known for its ability to revitalize both the body and the mind, just like lavender.
How should this fragrance become the next bank fragrance?
Making financial investments necessitates critical thought and judgment, and this smell, enhanced by the addition of warm and woody dry sage, enhances mental focus and the concentrating skills required to complete transactions.
Here are a few other examples recommended by various companies that use scent marketing:
- White Tea & Mint: A light floral, almond musky backdrop opens with soothing notes of white tea, lemon, mandarin, and green tea, with a light floral, invigorating accord.
- Bamboo & Green Apple: Freshly sliced apple, grapefruit, orange, and bergamot contribute to soft floral tones and musk in a vivid, fruity accord with a fresh green edge.
- Sorrel & Lemon Thyme: Top notes of lemon, bergamot, and grapefruit lead to a herbal heart of thyme, rosemary, and basil, with moss and woods as a foundation.
Scenting for banks plays a vital role in differentiating the brand from the competitors and increasing customer satisfaction. Scent aroma marketing becomes more and more popular across financial institutions and banks thanks to various benefits it offers mentioned in this article.
Are you in a search for the right fragrance for your company? Explore the fragrances mentioned above and let us know your thoughts.
Make sure to finalise your fragrance marketing with the use of right hygiene products, air freshener & odour control systems, automatic air freshener fragrance refill, and various other air solutions designed to boost your brand recognition, and promote the right image of your company.
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